Urban Farmer Storefront Catalog

Urban Farmer Storefront Catalog

Urban Farmer's Storefront catalog

Iron Marine stock offers dependable, florist-grade quality in an early, single-stem (column-type) series bred for uniform, one-cut harvests. True to its name, it produces strong, straight, and rigid stems that hold up well through production and handling. The Iron series has shown excellent performance in spring, early summer, and fall plantings, with the ability to achieve up to 55% double flowers without selection, or fully selectable for doubles. Dense, closely set florets form compact 1½–2 inch blooms in soft blush to rose pink, creating a full, refined look. This variety produces only one flowering stem per plant, and pinching is not recommended, as it will stop flowering.

Fragaria vesca var. semperflorens ‘Golden Alexandria’ is a striking Alpine strawberry selection descended from long-cultivated European woodland forms, known for its unique chartreuse-to-golden foliage that adds ornamental flair to gardens. Unlike traditional runnering strawberries, it forms compact clumps that continuously fruit from late spring into fall, producing numerous small, bright red berries. The flavor is intensely sweet and aromatic, carrying the rich wild-strawberry taste that Alpine types are famous for, making them popular with gourmet growers. Its colorful leaves provide season-long visual interest, while the fragrant berries offer a delicious contrast, making ‘Golden Alexandria’ both decorative and highly flavorful.

Beltran F1 Strawberry seeds produce an everbearing strawberry variety prized for its reliable yields and excellent fresh-eating quality. Developed through modern breeding to combine productivity with strong plant vigor, Beltran is known for producing uniform, medium to large berries over an extended harvest season. The bright red fruits have a classic strawberry shape, firm texture, and a well-balanced flavor that blends rich sweetness with mild acidity. Plants are compact yet robust, making them suitable for garden beds and containers, and are valued for good disease tolerance, attractive fruit appearance, and consistent performance in a wide range of growing conditions. Easy and reliable to sow, the F1 hybrid Beltran germinates readily and develops into strong, uniform plug plants.

A tall growing Hungarian variety that reaches 6-7 feet in height. Leaves are long and narrow and ripen in 65-70 days. Plant closely resembles Orinoco.

This giant pumpkin delivers bold, eye-catching color and impressive size for standout fall displays. Fruits range from 50–125 pounds, with a radiant orange-red rind, light ribbing, and occasional lighter streaks or tan highlights. Grown on strong, vigorous vines, these massive pumpkins are perfect for carving and make an undeniable statement at roadside stands or in the field. Ready in about 110 days, they pair beautifully with Polar Bear for a dramatic autumn showcase.

The Golden Zebra F1 Squash is a bright golden yellow summer squash variety with orange stripes that has an excellent flavor. This unique squash is a medium length that is very slender and grows on bushy 24-36 inch plants. Harvest the Golden Zebra when they are 7-8 inches long or smaller for baby use.

Essence earns its place in our sweet corn lineup as a premium synergistic bicolor with consistently impressive performance. This high-yielding variety produces long, attractive ears measuring 8 to 8½ inches, packed with 16 rows of glossy bicolor kernels that fill cleanly to the tip. The eating quality stands out, offering exceptional sweetness paired with a rich, creamy texture. Ears are well positioned on tall, sturdy 7-foot plants and snap off easily at harvest. A tight, dark-green husk package provides excellent tip cover and protection, contributing to its polished market appearance. Year after year, Essence scores highly in trials for both quality and reliability, supported by intermediate resistance to northern corn leaf blight, common rust, and Stewart’s bacterial wilt.

Dotted Blazing Star (Liatris punctata) is a hardy native perennial of the Great Plains and central U.S., historically thriving in dry prairies, foothills, and rangelands where its exceptionally deep root system—often reaching several feet down—helped it endure drought and grazing. This species is known for its compact stature and dense spikes of bright purple, “dotted” flower clusters spaced neatly along the stem, each rich in nectar and highly attractive to bees, butterflies, and especially migrating monarchs. Its narrow, grass-like leaves form a tidy clump, and the plant’s rugged nature makes it well suited to xeriscapes, wildflower gardens, and restoration projects. To grow Dotted Blazing Star, sow seeds in full sun and well-drained, even rocky or sandy soil, allowing for natural winter stratification or chilling seeds before planting; once established, it is long-lived, low-maintenance, and reliably blooms each late summer with vibrant color.

We knew this sunflower was something special the moment it opened in our trial beds. Just Crazy lives up to its name, with bold, ruffled petals flying in every direction and a look you don’t see every day. It’s the kind of flower that makes people stop, stare, and ask where you found it—feel free to send them our way. We’re always searching for sunflowers that break the mold, and this one is pure conversation fuel. Branching plants keep the color coming with an extended bloom window, forming a vibrant mass of orange at peak display. Expect plants to stand about 4–5 feet tall and start flowering in 55–60 days. The pollen-free blooms still offer plenty of nectar, making them a welcome stop for pollinators.

The chocolatey brown and honey gold petals of the Shock-o-lat adds rich "shocking" shades to any bouquet, as this sunflower makes for a great cut flower! It is suitable for fresh and dried arrangements. This sunflower blooms in the summer and can reach up to 6 feet tall, so it might need staking to hold up its big heavy blooms. The Shock-o-lat is easy to grow and perfect for attracting birds away from other plants in the garden.

Fantastico tomato seeds produce a vigorous, modern hybrid tomato known for its reliable yields and uniform fruit, making it a favorite for both home gardeners and market growers. Developed for strong disease resistance and consistent performance, Fantastico is an determinate, saladette-style tomato that bears smooth, oval to slightly elongated fruits in generous clusters. Plants mature in about 65–70 days from transplant, offering an early to mid-season harvest with excellent productivity. The bright red tomatoes have firm flesh and thick walls, which hold up well to slicing and fresh use while also performing nicely in cooking. Flavor is well balanced with mild sweetness and gentle acidity, delivering a classic, clean tomato taste that appeals to a wide range of palates.

Polar Star Hollyhock (Alcea rosea 'Polarstar') is an elegant, tall perennial known for its large, pure white, single blooms that bring a luminous, refreshing presence to garden landscapes. Part of the "Spotlight Series," this variety combines the traditional charm of hollyhocks with improved vigor and disease resistance, especially against rust. Growing up to 5 to 6 feet tall, Polar Star makes a stunning backdrop in borders or cottage gardens, thriving in full sun and well-drained soil. Its striking white flowers not only provide a beautiful contrast to darker blooms but also attract pollinators like bees and butterflies, enhancing both visual appeal and garden health.

Blueberry Cheesecake mix is composed of white, purple and lavender zinnia varieties. This mixture produces beautiful blooms of semi-double to double flowers on each stem. Zinnias are a perfect choice for any cut flower grower and even attract butterflies to your garden. Large, colorful blooms lend cheer and texture to bouquets and floral arrangements. Spread at 19 lbs per acre or 7 ounces per 1,000 sq.ft.

A magnet for bees and butterflies, this standout perennial brings bold color and unforgettable texture to bouquets, borders, and feature beds. Its oversized, metallic-blue blooms shimmer in the sunlight, creating a striking display that catches the eye from across the garden. Tough and dependable, it thrives with minimal care, standing strong through heat and dry spells. Adaptable to a wide range of soils—including sandy ground—this long-lasting beauty delivers season after season with little effort. Blue color of plant may vary depending on soil types.

Malbec Red carrot seeds produce a striking, modern carrot variety bred for its deep wine-red color and exceptional nutritional value, with roots rich in anthocyanins and a sweet, earthy flavor. Malbec Red draws inspiration from traditional purple carrots while offering improved uniformity, smoother skin, and reliable performance in home gardens. The tapered roots typically reach 8–10 inches long with vibrant red flesh that holds much of its color when cooked. For best results, sow seeds directly in loose, stone-free soil in early spring or late summer, as carrots transplant poorly. Grow Malbec Red carrots in full sun, keep soil consistently moist during germination, thin seedlings early for straight roots, and harvest when roots reach full size for the best flavor and color.

The Devil's Tongue Pepper has an intense heat with a delicious citrus flavor! This unique variety bears long 3" wrinkly textured fruits that ripen to a fiery red! The Scovilles on this pepper range from 125,000 to 325,000, so handle with care! Devil's Tongue is a high yielder, so you can enjoy an abundance of hot sweet peppers.

Fernleaf dill seeds produce a compact, refined form of dill developed in the late 20th century for home gardens and container growing, offering classic dill flavor in a smaller, neater plant. Also known as dwarf dill or compact dill, Fernleaf is characterized by finely cut, feathery blue-green foliage, sturdy stems, and a slower tendency to bolt compared to traditional tall dill varieties. The aromatic leaves and seeds are prized for fresh use, pickling, and seasoning fish and vegetables. Easy to grow, Fernleaf dill thrives in full sun and well-drained soil, preferring cooler temperatures and consistent moisture. Sow seeds directly in the garden after the danger of frost has passed, thin seedlings to allow good air circulation, and harvest regularly to encourage continuous leaf production.

A commercial grade horizontal trellis for supporting long stems in cut-flower cultivation and other applications. Hortonova trellis is made from strong and lightweight polyproylene with 6"x6" mesh. Easy installation and also serves as a plant guide. Resistant to UV rays and chemical degradation. Dimensions: 42" x 328' with 6"x6" mesh. Can also be used for vertical applications.