Privacy Policy

Information we collect

The information we collect depends on how you interact with Urban Farmer. It may include:

• Contact and account information, such as your name, email address, telephone number, billing and shipping addresses, account credentials, and communication preferences.
• Order and commercial information, including products viewed, purchased, returned, or considered; order history; catalog requests; and customer-service records.
• Payment information. Payments are processed by Shopify and other payment providers. Urban Farmer does not retain complete payment-card numbers.
• Device and online activity, such as IP address, browser and device type, referring pages, pages viewed, searches, clicks, and interactions with our website, emails, and advertisements.
• Approximate location information inferred from an IP address or supplied by you for shipping, tax, fraud-prevention, or location-based features.
• Information you choose to provide, including reviews, surveys, wholesale applications, product questions, photographs, and messages to our team.

How we collect information

We collect information directly from you when you place an order, request a catalog, create an account, join our email list, apply for a wholesale account, submit a form, or contact us. We also collect some information automatically through cookies and similar technologies.

We may receive information from vendors that help us operate our store, process payments, deliver orders, prevent fraud, analyze website performance, provide customer support, or manage marketing. We may also receive information from advertising and social-media partners when permitted by your settings and applicable law.

How we use information

We may use personal information to:

• Process, fulfill, deliver, and support orders, returns, refunds, and catalog requests.
• Create and maintain customer and wholesale accounts.
• Respond to questions and provide customer service.
• Send transactional messages about orders, accounts, applications, and policy updates.
• Send marketing communications when permitted and personalize product recommendations.
• Operate, analyze, troubleshoot, secure, and improve our website, products, and services.
• Detect fraud, protect our customers and business, enforce our terms, and comply with legal obligations.

How we share information

We may disclose information to service providers and business partners that perform services for us, including Shopify, payment processors, shipping carriers, fulfillment providers, Klaviyo, analytics providers, advertising partners, fraud-prevention providers, and professional advisers.

We may also disclose information when required by law, to protect rights or safety, in connection with a merger, acquisition, financing, or sale of business assets, or when you direct or consent to the disclosure.

Cookies, analytics, and advertising

We and our service providers use cookies, pixels, tags, and similar technologies to remember preferences, keep the site functioning, understand site usage, measure marketing, prevent fraud, and deliver or measure advertising. These tools may collect device identifiers, IP address, browsing activity, and interactions with our website or messages.

You can manage available cookie choices through our website’s privacy controls and through your browser settings. Blocking some cookies may affect website features. Where required, we recognize applicable opt-out preference signals such as Global Privacy Control for the browser and device sending the signal.

Data retention and security

We retain information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining records, resolving disputes, preventing fraud, and meeting tax, accounting, and legal requirements.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No online system or method of transmission is completely secure, and we cannot guarantee absolute security.

Your privacy choices and rights

Depending on where you live and subject to applicable exceptions, you may have rights concerning your personal information.

Marketing communications

You can unsubscribe from promotional email by using the unsubscribe link in any marketing message. You may still receive non-promotional messages concerning orders, accounts, applications, or customer service.

Submitting a request

To exercise an applicable privacy right, contact us using the information below or use the opt-out form. We may need to verify your identity before completing a request. We will not discriminate against you for exercising an applicable privacy right. Authorized agents may submit requests where permitted by law, subject to verification.

Privacy of minors

Our website is intended for a general audience and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.

Changes to this policy

We may update this Privacy Policy to reflect changes in our practices, technology, services, or legal requirements. The “Last updated” date at the top shows when this policy was most recently revised. Material changes will be communicated as required by applicable law.